LIDL

Par uzņēmumu

In 1930, Josef Schwarz became a partner in a company based in Heilbronn named Südfrüchte Großhandlung Lidl & Co. which had been established by Anton Lidl since at least 1858 under the name A. Lidl & Cie specialising in the sale of exotic fruits. Schwarz renamed the company Lidl & Schwarz KG and expanded into a food wholesaler.[5][6] In 1977, under his son Dieter Schwarz, the Schwarz Group began to focus on discount markets, larger supermarkets, and cash and carry wholesale markets. Dieter did not want to use the name Schwarz-Markt (lit. 'black market') and wanted to use the name of his father's former business partner, A. Lidl, but legal reasons prevented him from using that name for his discount stores. When he discovered a newspaper article about a painter and retired schoolteacher Ludwig Lidl, he bought the rights to the name from him for 1,000 German marks.[7][8]

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